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Privacy Policy

Last Updated: January 26, 2026

Introduction

Hyssop Beauty Apothecary ("we," "us," or "our") is committed to protecting your privacy and being transparent about how we collect, use, and share your personal information. This Privacy Policy explains our practices regarding the personal information we collect through our website at https://hyssopbeautyapothecary.com/ (the "Site"), our products, and our services.

Information We Collect

Information You Provide Directly

  • Account Information: Name, email address, phone number, shipping and billing addresses
  • Purchase Information: Order history, payment information (processed securely through our payment processors)
  • Communication Information: Information you provide when contacting us, including customer service inquiries, product reviews, and survey responses
  • Marketing Preferences: Your preferences for receiving marketing communications via email, SMS, or other channels

Information Collected Automatically

When you visit the site, we also collect information about your device and interaction with the site using technologies like cookies and pixels.

  • Device and Usage Information: IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and other usage statistics
  • Cookies and Similar Technologies: We use cookies, web beacons, and similar tracking technologies to enhance your experience and analyze site usage
  • Analytics Data: We use Google Analytics, Facebook/Meta Pixels, Pinterest tags, and other third-party analytics services to understand how visitors interact with our Site

SMS MESSAGING SERVICE

Hyssop Beauty Apothecary respects your privacy. By opting into our SMS messaging service, you agree to the following terms regarding how we handle your data.

  • Data Collection: We will collect your name, email address, mailing address, and mobile phone number when you sign up for SMS updates. The information will be collected via the website contact form, email, or third-party reservation systems.
  • Data Usage: We will use your data solely for sending updates and reminders related to our products or services.
  • Data Security: We protect your data with secure storage measures to prevent unauthorized access.
  • Data Retention: We retain your information as long as you are subscribed to our SMS service. You may request deletion at any time.
  • MESSAGE AND DATA RATES MAY APPLY. Your mobile carrier may charge fees for sending or receiving text messages, especially if you do not have an unlimited texting or data plan.
  • Messages are recurring and message frequency varies.
  • Contact Hyssop Beauty Apothecary at 973-637-0325 or hello@hyssopbeautyapothecary.com for HELP or to STOP receiving messages.
  • Opt-Out. You can opt-out of the SMS list at anytime by texting, emailing, or replying STOP or UNSUBSCRIBE to hello@hyssopbeautyapothecary.com or 973-637-0325. After unsubscribing, you will receive a final SMS to confirm you have unsubscribed and we will remove your number from our list within 24 hours.
  • You can send HELP for additional assistance, and you will receive a text including our phone number, email, and website. We are here to help you.
  • Non-Sharing Clause. We do not share your data with third parties for marketing purposes. Hyssop Beauty Apothecary will not sell, rent, or share the collected mobile numbers.

How We Use Your Information

We use your personal information for the following purposes:

Legal Basis (for EU/UK residents)

  • Contractual Necessity: To process orders, provide customer service, and fulfill our obligations to you
  • Legitimate Interest: To improve our products and services, conduct marketing activities, and protect against fraud
  • Consent: For marketing communications and certain data processing activities where required by law

Specific Uses

  • Processing and fulfilling your orders
  • Providing customer support and responding to inquiries
  • Sending transactional communications (order confirmations, shipping updates)
  • Marketing our products and services (with your consent where required)
  • Analyzing website usage and improving our Site and services
  • Detecting and preventing fraud and security threats
  • Complying with legal obligations

Information Sharing

We may share your personal information in the following circumstances:

Service Providers

We share information with trusted third-party service providers who help us operate our business, including:

  • Shopify: Our e-commerce platform provider
  • Payment Processors: To process payments securely
  • Shipping Companies: To deliver your orders
  • Email Service Providers: To send marketing and transactional emails
  • SMS Providers: To send text marketing messages
  • Analytics Providers: Google Analytics, Facebook/Meta, Pinterest, and other analytics services

We use Google Analytics and Meta Pixels to help us understand how our customers use the site and to provide relevant advertisements. You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

Legal Requirements

We may disclose your information if required by law, regulation, or legal process, or to protect our rights, property, or safety.

Your Rights and Choices

General Rights

  • Access the personal information we have about you
  • Correct inaccurate or incomplete information
  • Request deletion of your personal information (subject to certain limitations)
  • Object to or restrict certain processing activities
  • Data portability (where applicable)

California Residents (CCPA/CPRA Rights)

If you are a California resident, you have additional rights:

  • Right to Know: Request information about the categories and specific pieces of personal information we collect, use, and disclose
  • Right to Delete: Request deletion of personal information we have collected about you
  • Right to Opt-Out: Opt-out of the sale or sharing of personal information for targeted advertising
  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights

EU/UK Residents (GDPR Rights)

If you are in the EU or UK, you have additional rights under the General Data Protection Regulation (GDPR), including the right to lodge a complaint with your local supervisory authority.

Marketing Communications
You can opt-out of marketing emails by clicking the unsubscribe link in any marketing email or contacting us directly. You can opt-out of the SMS list at anytime by texting, emailing, or replying STOP or UNSUBSCRIBE to hello@hyssopbeautyapothecary.com or 973-637-0325. After unsubscribing, you will receive a final SMS to confirm you have unsubscribed and we will remove your number from our list within 24 hours.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the United States. We ensure appropriate safeguards are in place for such transfers.

SECTION 8 - YOUR PRIVACY RIGHTS

Depending on where you live, you may have rights regarding your personal information, including:

  • Right to Access/Know: You can request a copy of the data we hold about you.
  • Right to Deletion: You can request that we delete your personal information.
  • Right to Opt-Out of Sale/Sharing: We do not 'sell' your personal information in the traditional sense, but we do share it with service providers for business purposes (like shipping or marketing).
    To exercise these rights, please contact us at hello@hyssopbeautyapothecary.com.

Children's Privacy

Our Site and services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.

Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of these third parties.

Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes, we will post the updated policy on this page and update the "Last Updated" date.

Contact Us

If you would like to access, correct, or delete any personal information, please contact our Privacy Compliance Officer at hello@hyssopbeautyapothecary.com or through our Contact Us page.

This Privacy Policy is effective as of the date listed above and applies to all information collected by Hyssop Beauty Apothecary.