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Are your beauty products *really* green?

Did you know there are no laws in the US regulating the use of words such as "natural"? You will find words on labels like "eco", "natural", and "plant-based". But it really means nothing. 😮   WHAT IS GREENWASHING? Greenwashing is unethical behavior by companies that make misleading claims to lead the consumer to believe the product or service they are buying has a "green" benefit. (environmental, health, wellness)   WHY ARE COMPANIES GREENWASHING? Consumers are more-educated than ever before. The demand for eco-conscious, nontoxic ingredients continues to rise. Unethical corporations are losing market share quickly. In an effort to retain market share, they place claims on their labels to lead you to believe that the product is better for...

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